how to attract clients through the products description

I am working in a pearl company now and my working reasponsibility is to describe our pearl jewelry or beads in english....Q$q A5XM
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I don't know how to do that to atrract clients though my colleagues told me something about that...
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like how to name the article? what should be in the article? then the keywords,how to make our products to be searched as often as possible?
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'c"G[Mns maybe my question should  not exist in this forum as it's just like a translating job....u%q+M.{1S7Qb

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C1C!@ can someone who know well about pearl jewelry can help me? 0eINKYh6al

n.a?a0t5| many thanks for your attention..