2008-7-14 06:35
alexnee
My successful case to catch a big fish
First,let me tell the process I win the big fish,then I will conclude some good point of successful business.
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I met the clients in the International Houseware Show in Chicago in March,2008.
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He gave me a deep impression on his decent manner and professional knowledge on the our field as well as his nice assistance Chinese girls,which means the company know China very well.
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In fact,I have been know the company since 2007,who is one of biggest buyers in this fielf.T;W!{)mg d
We talked some models in his interests and I gave him quotation,exchanging the business card,and he took our catalogue and went away.
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When I went back to office,I contact three times,following are the details:
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1.On March 25,Tuesday.
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DearXXX:
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Thanks for your visit in Chicago Show and had nice talk with you.
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In our record,you were very interesting in our mode:xxx;xxx;xxx.Here is our firm offer for your attention.:DY
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XXX 5.90USD/UNIT
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XXX 5.50USD/UNIT cKR7M
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XXX 4.90USD/UNIT2K4rS3iB+M"S`t
FOB NINGBO,WITH ETL APPROVAL. b].Q!Y8tv;am9P
You may get more detail in attached offer sheet,if you have any more queries,pls contact me any time.Sa}5b*t4](_
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One weeks later,no feedback at all,and I resend for his kind attention,which is the second time I contact him,no feedback either. ?+O1p~!k+Wq
I was thinking why I didn't get any feedback, was it my price is too high or our product has no interests to him at all.I turned our condition that it is impossible for that possibility.'VXR'dbe
1.We are the factory,though our price is not very competitive between the ones around our town,but ours will be much higher than them.And we have many advantages in many aspects in production..U\%OL
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2.It is impossible that he was no interests in our goods.They have booth in the show,and he went specially for booth together with his Chinese assistance,I bet he must have great interesting in our products.)Ca'LvMO
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So,why didn't he give me feedback,I didn't get the answer,so I stopped contact him directly,it was no use,in my experience.However,I never stopped finding out the answers.In fact,I visit there website hundreds of times to see whether they put on new products after the fair.One day,when I was talking with my boss,I told my doubt for the failture,and he mentioned they displayed product similar to ours with special spayed color in there booth,which:lol ...
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I contact him the third time on May 20th,2008.E-mail is very simply:t5F.E6G;N
Hi,XXX.l5b]:?J%W
It is nearly 1 month and half since the Chicago Show, I hope everything goes well with you.p,PO&~*h$MQ'kT
For business,I'd like to give you a new offer to see whether you have interest."@6m(NC
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Model: XXX PRICE.5.50USD/PC FOB NINGBO ETL APPROVAL.Different sprayed color is possible but with 10cent higher price.Attached photo.
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Of course,I have some investigation for the products of competitor.TX.e
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I got reply on the next day.
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Hi,Alex:
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It seems interesting.We have similar products in similar with XXX sprayed color(photo),can you do this?Tm2o"H4|7E@U {4L
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:lol Just hit on my hand,my chance is coming.j6m9J:v0X"L(O
Dear XXX:4YX;U-C[.K
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Thanks for your e-mail.Of course,we can make it,in fact,we have done it to our another European client and got high admiration for the sprayed.Attached photo.
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Note: 1.We have advantages in color spray skills.2.We just did the sprayed for another client.YC
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3.I stay up that evening because of time difference between US and China.
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Replied in 10 mins.C7K"{z"I#b;U
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Dear Alex:
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Would you mind send samples to our SZ office with 2 in each model.,v2vVcCQ/T!e?
CC to their SHENZHEN OFFICE
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:lol I realised he didn't give me reply on March,but he did remember our products which he saw them in the Show.\l~ Z;U8b8x
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Dear XXX:
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Of course,I will arrange and send out to your SHENZHEN office within 3 days.[1w[ A~1f
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Next day:IM'P5N
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Dear Ms XXX:&H+e6GTF
This is Alex from XXX COMPANY,would you mind telling your address in Chinese,so that I can*K`6PM7I
send you the samples with inform of Mr.XXX .CC Mr.XXX
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GET REPLY with the Chinese address.
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Arrange samples two days and sent out.
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E-mail:
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Dear Ms XXX:8O/CrPZ
The sampes are sent our by XXX express.The air way bill is XXXXXXX,you may check it in website [url]www.xxx.com[/url] or call XXXXX directly./G(a3Cq#rL
Here is the detail of the samples:
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xxxxxxxxxxxx.
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BEST REGARDS
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ALEX
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(CC TO MR.XXX)
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Gave her a call to make sure she already received the information.
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Almost 15 days later since the samples were sent,On June 10th,I sent an e-mail to US office
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Dear Mr.XXX:
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I suppose you have received and may finished the test,would you mind giving us more feedback for the samples.4p~'Li9p:X
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Dear Alex:
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Attached for PO for the sandwich maker,pls check and sign back.
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:lol
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The following steps will be easy, and I will stop here.even though it took me a lot nerves to get the artwork ready,fortunately,I have been pretty much familar to it._-HHf
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Since now,I get the trial order and there is no doubt that I can enlarge the business in the near future.I like to give conclusion on how to get order or set up with potential customer,especailly for the greenhand.%v]N[\&X"h'a(k
1.Once again,I have to say again that you should always keep yourself in an active and positive manner in your position,complain is useless.Order will never come from it but come from hard work as well as experience accumulation.It took me at least 2 years to handle this,though i am not sure I am an old bird now,but I am sure I can deal with my job with ease,that's why i have time to type these words.~K#H[.pU6X
2.For greenhand,it is better to find a factory,no matter it is big or small,but it must have good products in your interests and some necessary platforms for internatinal business,such as FAIR/SHOW,gold memeber in B2B etc.Qwl%CI
3.do as greenhand do.
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How to get an order and find a customer.u6o!^!e
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1.Pls always remember that it is not easy to make it.
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2.Do your homework first,including your product function;advantages compared to other competitors;necessary skills for international business.
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3.Learn the information of potential customers.T^}6G y{o
4.Offer products may hit his interests.
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5.Make sure to give them soonest reply.
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6.Make sure every sample you sent is the best.
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7.Make sure....#G:n5cB*[
8.Never...
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There are pretty many points to ourline,but I believe the most important is that we sales should always put in our most active and postitive manners in our position,and I am sure you will taste the sweet friuts of success sooner or later.
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Thanks for attention.