2008-4-20 17:52
skyfly
How to avoid the top ten trade show sales killers
Mark Smith and Orvel Ray Wilson, co-founders of the Guerrilla Group, say that it takes three and 1/2 seconds for someone to walk the ten linear feet of a typical 10 by 10 exhibit booth. How can you get your prospect??s attention in so little time? One way to get more attention is to make sure that your sales staff does not commit one of the top ten trade show sales sins: ;Y@ZJH4p*^E
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Don??t let your customers wait.
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Make sure your staff knows your product. 'vs8_z4bw
Don??t allow your staff to eat in your exhibit.
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Make sure your salespeople listen to your visitors. 3lsL.L'nZ$Z1na4|$Jo
Don??t tolerate unprofessional appearance. Salespeople who stand there with their hands in their pockets, jingling change, rocking back and forth won??t enhance your company??s image.
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Make sure your visitors don??t stay too long in your booth, it wastes their time and yours. .J*xK'\4HC3QF!{x
Don??t allow excessive touching like the pat on the back. _5FY/AG0u
Make sure that nobody is smoking or chewing gum on the trade show floor.