FOB Business Forum » Basics of Import-Export » How to avoid the top ten trade show sales killers
Apply free email: @FOBMumbai.com

2008-4-20 17:52 skyfly
How to avoid the top ten trade show sales killers

Mark Smith and Orvel Ray Wilson, co-founders of the Guerrilla Group, say that it takes three and 1/2 seconds for someone to walk the ten linear feet of a typical 10 by 10 exhibit booth. How can you get your prospect??s attention in so little time? One way to get more attention is to make sure that your sales staff does not commit one of the top ten trade show sales sins: ;Y@ZJ H4p*^E

*HQsk@vlY m,~ Don??t let your customers wait.
l8w Rc;N5m Make sure your staff knows your product. 'vs8_z4bw
Don??t allow your staff to eat in your exhibit.
a8u A;h*N5{1W%? Make sure your salespeople listen to your visitors. 3lsL.L'nZ$Z1na4|$J o
Don??t tolerate unprofessional appearance. Salespeople who stand there with their hands in their pockets, jingling change, rocking back and forth won??t enhance your company??s image.
@7~7Ql q u Make sure your visitors don??t stay too long in your booth, it wastes their time and yours. .J*xK'\4HC3QF!{x
Don??t allow excessive touching like the pat on the back. _5FY/AG0u
Make sure that nobody is smoking or chewing gum on the trade show floor. }0\#[6v2q'a7I
Don??t use sexy models, they will distract your personnel and your visitors from the purpose of the show. ? BHlOP G
Make sure that your staff gets plenty of rest, plenty of water and plenty of breath mints during the show.

2008-4-20 20:34 mazy
:loveliness: Good ten tips!

2008-4-21 07:21 levine
nice suggestion , it's significant for you to make a deal....

2008-4-21 13:35 sweetbird
I will avoid these question if I can attend trade show:lol

2008-4-21 18:01 skyfly
it's really popular problem during us exibition i think, of cause, in order to catch up all of above things we must pay more attention and study hard before exibition indeed.

2008-6-25 16:04 YOULIYU
It sounds very professional!Brilliant!:) I like it very much!Thank you very much!

2008-6-30 15:30 alexnee
helpful,thanks for sharing.

2008-7-10 10:20 selina112
Good idea1

Thank for lz's suggestion !

2008-7-10 12:30 Amylu
that is really useful.And  try ulmost to avoid and do well  so that you are professional. Thanks for sharing.

Page: [1]


Powered by Discuz! Archiver 5.5.0  © 2001-2006 Comsenz Inc.