[ canton fair]

With the coming of the 100th Canton Fair and the celebration of its 50th anniversary, we joyfully see the 50th anniversary of Tianjin Liho Import & Export Group Co., Ltd..;?!E9? {p*O
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The Canton Fair is an important window of world trade. Liho Group, the earliest-established state-owned foreign trade company of the People's Republic of China, has been developing together with The Canton Fair. The Canton Fair keeps growing in scale. Our company never failed to organize a group to participate in each fair in the past 50 years.  In 1950s and 1960s, Chairman Mao inspected our company's exhibit in the fair. We have made the most of the Canton Fair to display our best commodities and to promote trade with foreign companies. Small commodities, such as building materials, hardware, articles of everyday use, shoes and hats, plastic articles, have all developed through the Canton Fair. Commodities like "Peacock" brand enamel wares, "Lion" brand locks, "Magic Peacock" brand candles, "Flying Fish" brand net line, "Three-Ring" brand Electric Appliances are all enormously popular in the international market and has made outstanding contribution to our country's export for earning foreign currency. Deng Xiaoping, Li Ruihuan, Li Lanqing, Wu Yi and some other leaders of the Party and the government came personally to inspect our company.%AaMeqBd;C
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The past fifty years is the history of hard struggle. Based on the former Tianjin Light Industry Import & Export Company, Tianjin Liho Group keeps developing and has now become a large scale corporation group of Tianjin Trade Commission, which is in charge of 46 companies, including Tianjin Laite Import & Export Company Ltd., Tianjin Zhongbao Import & Export Company Ltd., Tianjin Handicraft Import & Export Company Ltd., Tianjin Handicraft Import & Export Company Ltd., Tianjin Livestock Products Import & Export Company Ltd., Tianjin Local Products Import & Export Company Ltd.. Our annual import and export total is as high as 280,000,000 U.S. dollars. After many years of market development and structure adjustment, Tianjin Liho Group has developed from a service merchant dealing with simple import and export trade to a comprehensive international corporation group. We have business dealings with more than 160 countries and regions across the five continents. We have established long-term and steady trade relationship with more than 8,000 trade partners. The world famous chain groups, Wal-Mart, Sears, Kmart and so on, have become our trade partners. We have established over 120 export commodities production bases all over our country. Over 30 production companies have been set up with different ways of investment. A network of producing and processing export commodities has been formed. Our corporation carries out the "export-oriented" global marketing strategy and keeps amplifying our oversea marketing network which has covered Belgium, Australia, Hongkong and so on. Tianjin Liho Group Co., Ltd. ranks among the top 500 import and export companies in China as well as the top 50 export companies in Tianjin.j\#_R4O1]0|n vo4Z
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J-YwpLeN_'S This is Where We Start a Long Voyage)FKh&c8f:V
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In 2006, in the Hardware Fair held in Las Vegas in the USA, a booth of 1000 square feet was conspicuous. This was another time for Tianjin Jinmao Group to participate in the professional fair abroad. It exhibited the series of paint tools, gardening tools, extension posts and the series of ladder tools, etc. the brand "Jinmao" has won the trust from international customers.5mtC![AX
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As long as the development and achievement of Tianjin Jinmao Group are mentioned, the situation when they first participated in Canton Fair ten years ago follows.?+M,TA_%S Y n


jfC4H.X7]"x8Z In the beginning, Jinmao Group was only a small rural enterprise. Ten years ago, it manufactured and produced squeeze glue gun for a factory in Hebei province. Squeeze glue gun is a small product applied to construction and decoration trade. At that time, there were more than 30 such factories, so the competition was intense. When they finished the first batch of product and prepared to star shipping, that buyer suddenly broke the contract and cancelled the order without negotiating in advance. All the capital that Jinmao only possessed at that time became moulds and product, which drove this small toddling enterprise into desperate situation. Leaders in this company thought of Canton Fair. But Jinmao Group was not qualified enough to have a booth and it was short of money, too. They pushed themselves into the fair as visitors. Fortunately, there happened to be a company looking for this product in the fair. Jinmao Group seized this opportunity and succeeded in getting the first order. Talking about Canton Fair, a number of feelings well up within the heart of Li Jie, General Manager of Jinmao Group. "The Canton Fair not only enabled our company to be unexpectedly rescued from a desperate situation. What is more important is that it also enabled us to know the demand of international market. So long as an enterprise seizes the opportunity and initiatively contacts foreign businessmen in the international market, it is capable of widening market channels and making more progress." he said.
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Khrz7qo!M Jinmao Group pays much attention to this stage, namely Canton Fair, to display its own products and enterprise image to the outside. Except for elaborate fair arrangement, Jinmao Group dispatched several more people to install computers and electrographs and then they established a "battlefront headerquarters" in Canton fair. Through participating in Canton Fair, it communicates with all the customers, either old or new, collects market information and adjusts product structure of market demand. What it paid in Canton Fair has received abundant returns. The annual orders from Canton Fair take more than 30% of the enterprise's business.A Q;F*{z(IB

sm:Ud?7vm"O Now, Tianjin Jinmao Group has been on the way of fast development and achieved spectacular achievement. It has wonY+w1q!`z:Z`M
"Exporting Enterprise Achievement Award" of Aisan material within three solid years. Home??Depot, the largest chain buying group in the USA appraised it as the best supplier. The National Administration of Industry and Commerce appraised it as "National Contract-observing and Credible Enterprise". It was appraised as "Tianjin Top ten Exporting Enterpreneurs" for four solid times. At present, it integrates research and development, production, marketing and service together. There are six subsidiary companies of which the total area is 190,000 ㎡ with more than 1600 staff. Pertaining to such series of products as squeeze glue gun gardening tools, aluminum alloy ladders, glass fiber reinforced plastic ladders, special nails and house furniture tools, there are more than 400 types of sizes. Export products amount to 90% and are sold to 67 distant countries and areas like America and Canada.