new expedition for SOHO in foreign trade

i m a fresh man in int'l trade field, but i happened to meet with a veteran boss, who is determined to conduct SOHO. therefore, we start ur expedition. here, i want to share what i learn both from him nd others, to discuss the way to success of SOHO in foreign trade.
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to start with , i think it is worthwhile to say the principles to name a co.
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"K(P;z.zM8s5vv/~ in our book, we pay much attention to three factors:
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bQ domain, logo, nd english name of the new company, nd their equality.%G"h;ES\i#dxH
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1> domain: for an foreign trading co., its english website should be " www.******. com" , nd "com" is essential for trading co. to make equal connection with its logo nd its website. for stance, " IKEA" is a co. in houseware field, nd if u see its logo , we can put in "ikea.com" on the internet, nd visit their website easily. poeple wil b likely to remind "com" first when see the logo. right?+pD/Ae:kv-@9v

0yqw%G\.[y c/{ 2>logo: learning from my boss, he appreciates "IKEA" pretty much. Cos' u can know its co. as long as u see their logo, nd then surf their website accordingly. that is to say, ur logo nd domain shlould b the same, nd be consisted of letters in full form. while, the letter should bot be too long to save the cost of printing the logo.
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.o?^4RP.z m 3>English name of the new co.: for a foreign trading co. we prefer to think it over from the foreign customers' side, to make them acquaint the name easily , nd accept it according to their custom nd thinkings. so , they wil leave a sound impression after reading ur company's name. O:g9ezz!m
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then, we can take it chinese meaning into account, nd that would b much more easier to translate it into chinsese whether from its pronuciation or its english meaning. x+A R!S,\o s
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in short, we would like to integrate these three elements al together, to make poeple to identify our products with our co. more conveniently.
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the perdect example should be " IKEA" : [url]www.ikea.com[/url]; "IKEA" as its logo; nd IKEA as its co.'s name.'J3^9V"Ev;VS)N


_@oH#K [[i] Last edited by pheonix827 at 2008-3-12 15:07 [/i]]

it is the first time to share what i got from my working experince, so mayb seems intact both in expression nd explanation. x)Yt1? f6t7n7zV:@

#`*y&[(v\3e&I^*LI2y while, i would b very grateful to receive ur comments nd advice!

Website is extremely important to a SOHO,thanks for your sharing.

Im a new SOHO, too. But lots of things need to be learned when we really get started,
8?y7\N@+v` my msn: [email]zhengliang@live.com[/email]
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u cf3S@"D#o maybe we can contact at other time in more flexsible way

nice to meet u in this forum, nd glad to share sth with u in this new field!

thank u for Lily_trade's support. especially for a new starter in int'l trade!
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/rt1x9zc;| x{? while, i do know that there stil a long way to go before i got skillful in article writing in this forum,altho, i m never reluctant to share what i got. so pls give ur sincere advices or critics. i would b grateful to accept that!

They are very good suggestion and sharing for starting a foreign trading company or a SOHO.All the 3 points can give the potential partner a deep impression.
e1Z`u6? And we should pay attention to the external image as well as internal things.

yeah, the friend above give a valuable point, while , could u just give me more details on " what the external image is in ur mind"?

ikea is ur co. ?
3e w`!OT nice webside !

Is it so popular to talk in this way, abbr. and no Capital in the first word?

[quote]Originally posted by [i]terrywoo[/i] at 2008-3-6 10:32 [url=http://forum.fobshanghai.com/redirect.php?goto=findpost&pid=3224023&ptid=318444][img]http://forum.fobshanghai.com/images/common/back.gif[/img][/url]
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nice webside ! [/quote]+['z-TPZ
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Ikea is  a very famous furniture Chain-store, all over the world.

i m sory to say that, " IKEA" is not my company's name.we r not that lucky nd wise to name such a terrific name.while, i just mention it as an good example to back my points..snO)@^+t:tK

[(F[,[.k3nuz but it is really a perfect one. u c , it is very short, nd the domain nd its logo is " IKEA" as wel. moreover, it is easy or convenient to speak it out, right? in connection of its chinese translation , it seems less complicated , just as "宜佳?¡ã, very simple, but valuable!

next time, i will change my domain, thanks for your sharing :)

Reply #12 pheonix827's post

I think the Chinese name of IKEA is 宜家，right?
#k`L gW ^'k~ Any way, this topic is perfect, very very good:)

Reply #1 pheonix827's post

Domain.. Logo...Name of the company..
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For SOHO business, they are three crucial factors.

[quote]Originally posted by [i]Chrislinn[/i] at 2008-3-11 21:45 [url=http://www.fobshanghai.com/redirect.php?goto=findpost&pid=3225722&ptid=318444][img]http://www.fobshanghai.com/images/common/back.gif[/img][/url]
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{G/?A$T F_ I think the Chinese name of IKEA is 宜家，right?
'^`x-T-\#j3a9ul Any way, this topic is perfect, very very good:) [/quote]rz%ANm{1L

W+P-o],jN yeah, u r right!
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%j8|(Ed0JAd@@? "IKEA" 's chinese translation is "宜佳?¡ã！
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nd thx for ur appreciation!

thank you for your share,the 3 point are basic and important to the SOHOER .Also wanna make friends with you

All gets that it' s not so simple to achieve what we expect, except the ones mentioned above, not only websitge, tel. fax., etc. , the conception, the relations, and the prefessional technilogies and skills in the field, ... all are necessary!~
E)i/ytfn/c8r Bull Shit again, in my opinion~!

Reply #18 mouliaoyu's post

yeah, what u share is more comprehensive to our SOHOERs , nd very valuable,indeed!
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while, i think we should settle them one by one, which needs a long way of practice nd exploretation!:lol :victory: d#Ne }H

Fhi2^ Kc thx for ur share!:P

Thank you for your sharing.
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)q@ D6M1S-_ JSQ!i But I think it is no use to foreign trade,of course,it is basic work for people to soho.,EI/Xzzp7K
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Do you have any other information for us to learn?Fd
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Thank you so much

good experience. learn a lot. thanks for your share,.

Good point,on the way to success, there are many things to consider.
Oh-kD5Klg All are not as easy as we thought when we are working as an employee. 0b
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Everything is hard from beginning. Hope everything is going on well now.
u(xvfF+TL Paying much attention to the details first will save a lot in the future.:)
]5xglC zy*s-m,r Hope u can get what u want then. Detail determines.

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revise my website in next time

good points...
1|/N)wa_E y it really solve some problem exits...

domain,logo&name--tks for your sharing,lz

www.comeoffer.com

[url]www.comeoffer.com[/url]