2007-6-3 06:39
SwaninCn
Marketing plan and your role
[b]Marketing plan is your route planner to guide you to the results you want to achieve. 7BN'^g+dI-I&s9u9T/F4Y-s
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It is an on-going process that will need adapting and modifying as your marketplace changes, the business environment changes and competition enters.
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It should include information on the customers you want, the products and services you will offer together, with their unique selling points, and the activity you intend to use such as advertising, PR, brochures etc.